Combining luxuriously-soft organic cotton and sweatshop-free manufacturing with bold graphics, bright colors and hip, yet simple designs, Positively Organic's
delightful collection of children’s apparel is not just fun to wear — it's kinder to the planet and
to the people who make them.
was founded by New York city residents Nancy and Peter Possenti, on the simple belief that when it comes to dressing kids, parents shouldn’t have to choose between style and sustainability.
Ms. Possenti came up with the idea for Po's
signature B•Babies collection while driving around the rural farmland near the couple’s weekend cottage in the Catskill Mountains. In need of a baby gift and uninspired by what she found in stores, Nancy bought some blank onesies, designed a logo, and using iron-on photo transfers, created her first BarnBabies gift basket. As requests started pouring in from friends and colleagues, she soon left her full-time job as PEOPLE Magazine’s Creative Services Director to dedicate herself to launching the business.
During a life-altering trip to a woman’s sewing cooperative in Nicaragua, the couple realized that in order to create a company they could truly believe in, they would have to commit to sustainable and socially responsible values — and Positively Organic was born.
With a clear vision, great passion and big dreams — but limited resources — the Possenti’s started their company working late nights and weekends while also holding other jobs. Tapping into their diverse backgrounds and talents, they designed a website, ordered some inventory and, with a heat press in their living room, started fulfilling orders.
As the company has grown, the heatpress and expanding inventory have made their way to a new studio space but the Possentis still personally print each of their B•Babies images – both to ensure the highest level of quality and to stay connected to the physical process.
Peter continues to hold a fulltime job as a graphic artist while also overseeing the company’s technology, bookkeeping and printing needs.
At Positively Organic, we passionately believe in the idea of doing well by doing good. As our company grows, we’re strongly committed to “putting our money where our heart is” by taking care of our environment, our communities and, most importantly, our children in a number of ways.
- Working exclusively with socially responsible companies and making sure that the workers who make our products are paid a living wage and treated with dignity
- Supporting causes that are near and dear to our hearts in 4 key areas: Children’s Health and Welfare, Environmental Sustainability, Economic Justice, Artistic Expression